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The truth is that shopping online is becoming more and more like shopping in person (just look at how easy it is now a days to find a home depot coupon online) and that’s good news for the retailers who are already playing the game. According to the annual U.S. internet retailing study by comScore, online retail shopping revenue is predicted to grow by 47 percent this year to $17.7 billion. A study commissioned by the Association for Electronic Data Analysis and Solutions (ADEAS), which is a leading provider of online analytics, found that U.S. online retailers are growing at an average annual rate of 34 percent.

Must-Know: The World's Top Online Retailers

The way that retailers play online, in the age of Amazon, will no doubt be tweaked and modified in the years to come. But for now, what are some of the most important things for a retailer to know? Below are some of the most important questions that a retailer should be asking itself to keep up with evolving online shopping trends.

When Is the Best Time to Launch a New Online Store?

The first question to ask is whether or not an online store has enough potential to create lasting value. For online retailers, a successful launch can be the difference between a store that sells in the thousands and a store that sells millions.

Another good metric is how much customer traffic the online store receives. New online retailers typically receive a small amount of traffic during a launch period of about six months to a year, but a store that is more popular can receive traffic that is tens or hundreds of thousands of customers per day.

The first question to ask is whether or not an online store has enough potential to create lasting value. For online retailers, a successful launch can be the difference between a store that sells in the thousands and a store that sells millions. Another good metric is how much customer traffic the online store receives. New online retailers typically receive a small amount of traffic during a launch period of about six months to a year, but a store that is more popular can receive traffic that is tens or hundreds of thousands of customers per day. The first question to ask is whether or not an online store has enough potential to create lasting value. For online retailers, a successful launch can be the difference between a store that sells in the thousands and a store that sells millions. 2. Don’t build a small store and expect to make a living. A typical start-up can make $1,000 per month from the store in the first year after it is built. A business that has built a steady business that generates $10,000 to $100,000 in revenue per year can expect to earn $100,000 per year in profits (from the store alone) during the first three years.

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